“DUE DILIGENCE” USING SOCIAL MEDIA ANALYTICS FOR A RENOWNED PE FIRM


The Situation
  • A renowned private equity firm focused on investement in the IT sector had identified a project management software provider as a potential acquisition.

  • The firm engaged Stax to help identify the drivers of customer satisfaction as well as user pain points over time.

The Benefits
  • An in-depth view of customer sentiment over time.

  • Identified specific and actionable areas of improvement.

  • Disclosure of user pain points, which can be addressed to improve overall customer sentiment.

  • Identified key opportunities and competitive advantages which could be used to stimulate growth.

The Finding
  • We extracted and processed thousands of reviews and comments from a variety of sources.

Figure4

SocialSense allowed for the capture and examination of common themes and areas of interest.

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Analyzing reviews through SocialSense, paired with our multi-disciplinary domain expertise, helped to identify the drivers of satisfaction as well as actionable areas for improvements for the business.


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